On July 26th, the senior management of Shanxi Jiaojin Land conducted research on Shanxi Yiguo Food Co., Ltd. in Xiaoyi City, Lvliang, to gain a deeper understanding of its production base, production line, and deep processing situation. Jia Baojun, Deputy Secretary of the Party Committee, Vice Chairman, and General Manager of Shanjiao Gold Land, together with Party Committee member, director, and Deputy General Manager Kong Xiangkai, Deputy General Manager Li Jiangjun, and other relevant personnel, conducted in-depth research on Shanxi Yiguo Food Co., Ltd. in Xiaoyi City, Lvliang.
Shanxi Yiguo Food Co., Ltd. is a key project in Lvliang City and Xiaoyi City, as well as a demonstration project for implementing the “Walnut Enriching the People” strategy. It is also listed as a key leading enterprise in agricultural industrialization in Shanxi Province. The company is committed to providing more than 800 job opportunities for society and driving farmers to plant 500000 acres of walnuts, effectively promoting farmers’ income growth.
>Discussion and direction at the symposium
At the symposium between the research team and Shanxi Yiguo, both sides had in-depth exchanges and discussions on how to further develop “boutique agriculture”, “brand agriculture”, and “industrial assistance”. During the discussion, both parties exchanged strategies for developing high-quality agriculture and branded agriculture, and discussed how to strengthen consumer assistance and promote the integration of agricultural products and employee welfare.
Jia Baojun pointed out that as an important department of Shanxi Coking Coal Group to consolidate and expand the achievements of poverty alleviation, Shanjiaojin Land has been committed to promoting consumption assistance work. They adhere to the principles of “excellent quality, favorable price, comprehensive service, and timely supply”, providing employee benefits for 200000 employees of Shanxi Coking Coal, thus forming a consumption assistance pattern that everyone can do, everyone is willing to do, and everyone can do.
As a part of Shanxi Coking Coal Group, Shanjiaojin Land is committed to promoting the development of local agricultural products in Shanxi and assisting rural revitalization through measures such as optimizing supply sources and strengthening brand building. Jia Baojun also emphasized the need to further increase consumer assistance and promote the combination of employee welfare and high-quality green agricultural products. They plan to deeply explore the local characteristic agricultural products in Shanxi, optimize the source organization, strengthen brand building, promote the sustainable development of local agricultural products in Shanxi, broaden sales channels, and establish in-depth cooperative relationships with more Shanxi characteristic agricultural product enterprises to jointly help farmers increase income, contribute to the realization of rural revitalization, and fully demonstrate their social responsibility and commitment.
